Did you recognize that iconic face posted on all the Real Good Fish coolers? With his Poisdon-like gaze that seems to say, "If you take the wrong bag of fish, I will send a storm your way." That's Stan Bruno, a Santa Cruz based commercial fisherman who we work closely with for salmon, and crab when it's available. Imagine everyone's surprise when this portrait of him showed up in a Jeep commercial during the Super Bowl, depicting people who have lived rough-and-tumble lives. It's clicks out quickly, so you'll see him at 1:07 in the commercial. 

See it here: https://www.youtube.com/watch?v=wKn5K5V7tRo